It is true we all get a bit lost in the supermarket sometimes, being drawn in by special offers and ‘buy one get one free’ stickers.
In the Song “Lost in the Supermarket” by The Clash, the song writer talks about how he spends his time in the supermarket looking for items to make himself feel better.
The campaign aims to show shoppers that they don’t need to buy special items to feel a certain way and instead think about what they are consuming.